We all dread automated calls and automated menus. We just want to talk to a human! The same goes for messaging. When a customer calls your business, they don’t want to leave a message on a sterile machine; they want to know they are being heard. In a world relying more and more on technology for all our communication, the satisfaction customers receive by speaking to a real human is not to be overlooked.
With so many shoppers opting to shop from home, having reliable and trustworthy avenues of communication are critical to a business’ success.
Forbes
investigated the number of calls – each a potential business opportunity – that are forfeited simply by allowing those calls to go to voicemail. Nearly 80% of callers hang up before a voicemail greeting finishes playing. Retail shoppers are even more reluctant to do business with a retail location that relies on voicemail to catch missed calls. Over 90% of retail shoppers would not leave a voicemail when calling regarding a potential purchase. The interesting twist is that many who opted to hang up on voicemail or answering machines were satisfied leaving messages with a live call center.
The key factors that increase customer satisfaction when presented with a call center versus voicemail are easily remembered with CALL:
• Connection
- Know their message is received
• Assurance
- Increased confidence they will receive a follow up call
• Legitimacy
- Increased trust in the company they are trying to reach
• Loyalty
- More likely to offer repeat business
Customers want authenticity. Anyone can be on the other end of a machine, but by allowing your customers to interact with a human when they have a question or concern gives them the security they seek when deciding who gets their business.